Work built to empower people and improve lives.

Our work reflects what we believe: that effective marketing starts with insight and succeeds by changing what people think, feel, or do. Across Health, Education, and Work, we partner with organizations to tackle complex challenges—using research, strategy, and creative execution to influence real decisions and deliver measurable results.

Every project is grounded in purpose, shaped by context, and designed to perform in the real world. Explore how insight-driven thinking and thoughtful storytelling come together to empower people and improve outcomes.

Restoring public health pride through localized storytelling

ASTHO Closing the Distance Campaign
Generating a 400% increase in care manager prospect engagement

Council on Aging of Southwest Ohio Recruitment Strategy
Leading 21x more people to more resources about community health workers

Wisconsin Department of Health Services CHW Campaign
Telling a uniquely superior brand story

University of Wisconsin–Superior Rebranding
Connecting 200K Wisconsinites with childcare opportunities

Wisconsin Department of Workforce Development Force for Growth Campaign
Proving the power of humanizing HIV care through two million views

Columbus Public Health Safe Space Video Campaign
Driving a 45% increase in naloxone access in the Cleveland area

Cuyahoga County Naloxone Access Campaign
Connecting 52 times more people to trauma-informed resources

Resilient Wisconsin Trauma and Resilience Campaign
Delivering a 129x increase in secure storage web traffic

Wisconsin Department of Health Services Suicide Prevention
Driving a 104% pace toward FTE student goals

Milwaukee Area Technical College Enrollment Campaign
Streamlining the website experience to create more confident and informed users

University of Wisconsin-Superior Website Redesign
Linking nicotine and teen anxiety with 280% more site visits

The Loop Tobacco Prevention Campaign
Increasing harm reduction services usage by nearly 45% in Butler County

Butler County Harm Reduction Campaign
Stabilizing child care across Wisconsin

DCF Child Care Grant Brand and Campaign Development
Energized rebrand creates a 30% increase in first-year students

University of Wisconsin-River Falls Rebrand
Delivering a holistic strategy and 53% more applications

Madison College Recruitment Campaign
Raising up LGBTQIA+ voices—and at-home HIV testing by 98%

Columbus Public Health HIV Influencers Campaign
Slowing the spread of COVID-19 with a quick-change approach

Wisconsin Department of Health Services COVID-19 Prevention Campaign
Easing new parents past vaccine fears 1.8 million times

Wisconsin Immunization Program Plan to Protect Campaign
Creating cohesion for English language learners around the world

WIDA Website Redesign and Brand Identity
Connecting vaccine advocates with the research to make their case

Johns Hopkins University VoICE Website
Aligning sales and marketing with an evolved brand

The Alliance Brand Strategy & Campaign
Taking enrollment to the next level with e‑commerce tools

UW-Madison Engineering Professional Development Website & Inbound Marketing Campaign

Explore Work By Industry

Workforce marketing that connects people to opportunity

We help employment and training organizations make pathways to work clearer and more accessible through research-driven, human-centered communication.

Explore Work

Health marketing that improves outcomes

We help nonprofit and mission-driven organizations influence health decisions, build trust, and reduce barriers through research-driven strategy and clear communication.

Explore Health

Education marketing that expands opportunity

We partner with education organizations to clarify value, build belonging, and motivate learners through insight-led strategy and authentic storytelling.

Explore Education

Holistic hustle

Services

Part advertising agency, part digital marketing agency, KW2’s broad-ranging capabilities and integrated approach make us the perfect marketing partner. Learn more about our services and areas of expertise.