Work

Work built to empower people and improve lives.

Our work reflects what we believe: that effective marketing starts with insight and succeeds by changing what people think, feel, or do. Across Health, Education, and Work, we partner with organizations to tackle complex challenges—using research, strategy, and creative execution to influence real decisions and deliver measurable results.

Every project is grounded in purpose, shaped by context, and designed to perform in the real world. Explore how insight-driven thinking and thoughtful storytelling come together to empower people and improve outcomes.

We help organizations develop strategies that get results across all media, channels and technologies.

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Brand and Message Strategy
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Marketing Research and Planning
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Media Buying and Planning
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Inbound Marketing
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Marketing Campaigns
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Web Design
Generating a 400% increase in care manager prospect engagement
Council on Aging of Southwest Ohio Recruitment Strategy 
Leading 21x more people to more resources about community health workers
Wisconsin Department of Health Services CHW Campaign 
Telling a uniquely superior brand story
University of Wisconsin–Superior Rebranding 
Connecting 200K Wisconsinites with childcare opportunities
Wisconsin Department of Workforce Development Force for Growth Campaign 
Proving the power of humanizing HIV care through two million views
Columbus Public Health Safe Space Video Campaign 
Driving a 45% increase in naloxone access in the Cleveland area
Cuyahoga County Naloxone Access Campaign 
Connecting 52 times more people to trauma-informed resources
Resilient Wisconsin Trauma and Resilience Campaign  
Driving a 104% pace toward FTE student goals
Milwaukee Area Technical College Enrollment Campaign 
Delivering a 129x increase in secure storage web traffic
Wisconsin Department of Health Services Suicide Prevention 
University of Wisconsin-Superior Website Redesign
Streamlining the website experience to create more confident and informed users 
The Loop Tobacco Prevention Campaign
Linking nicotine and teen anxiety with 280% more site visits 
Butler County Harm Reduction Campaign
Increasing harm reduction services usage by nearly 45% in Butler County 
DCF Child Care Grant Brand and Campaign Development
Stabilizing child care across Wisconsin  
University of Wisconsin-River Falls Rebrand
Energized rebrand creates a 30% increase in first-year students 
Madison College Recruitment Campaign
Delivering a holistic strategy and 53% more applications 
Columbus Public Health HIV Influencers Campaign
Raising up LGBTQIA+ voices—and at-home HIV testing by 98% 
Wisconsin Department of Health Services COVID-19 Prevention Campaign
Slowing the spread of COVID-19 with a quick-change approach  
Wisconsin Immunization Program Plan to Protect Campaign
Easing new parents past vaccine fears 1.8 million times 
WIDA Website Redesign and Brand Identity
Creating cohesion for English language learners around the world 
Johns Hopkins University VoICE Website
Connecting vaccine advocates with the research to make their case 
The Alliance Brand Strategy & Campaign
Aligning sales and marketing with an evolved brand 
UW-Madison Engineering Professional Development Website & Inbound Marketing Campaign
Taking enrollment to the next level with e‑commerce tools 

Explore Work By Industry

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Workforce marketing that connects people to opportunity

We help employment and training organizations make pathways to work clearer and more accessible through research-driven, human-centered communication.

Explore Work
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Health marketing that improves outcomes

We help nonprofit and mission-driven organizations influence health decisions, build trust, and reduce barriers through research-driven strategy and clear communication.

Explore Health
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Education marketing that expands opportunity

We partner with education organizations to clarify value, build belonging, and motivate learners through insight-led strategy and authentic storytelling.

Explore Education

Holistic hustle

Services

Part advertising agency, part digital marketing agency, KW2’s broad-ranging capabilities and integrated approach make us the perfect marketing partner. Learn more about our services and areas of expertise.