KW2: Empower and Improve

We are a research and marketing agency dedicated to helping people make informed and confident decisions.

We help people navigate three essentials that shape all our lives: Education, Health, and Work. Because these moments—choosing care and pursuing learning—are often complex, emotional, and consequential. KW2 partners with changemaker organizations to uncover truths, clarify meaning, and communicate with purpose. Through data-driven strategy, behavioral insight, and creative storytelling, we help influence outcomes that matter.

Industry Education

Education

We partner with education organizations to help learners navigate complex choices about learning and opportunity. Through insight-led strategy and authentic storytelling, we clarify value, foster belonging, and motivate meaningful action.

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Industry Health

Health

We help organizations improve health outcomes by influencing real decisions and behaviors. Our work combines research, behavioral insight, and clear communication to build trust, reduce barriers, and support.

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Industry Work

Work

We help workforce and employment organizations connect people to opportunity. By focusing on clarity, equity, and trust, our work reduces friction, challenges assumptions, and supports a stronger, more resilient workforce.

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Services

Built around insight. Designed for impact.

We bring together research, strategy, creative, media, and digital expertise to help organizations address complex challenges and drive meaningful results. Everything we do is grounded in understanding people—and what motivates them to act.

Our Work
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Work built to move people—and deliver results.

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Proving the power of humanizing HIV care through two million views

Columbus Public Health Safe Space Video Campaign

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Telling a uniquely superior brand story

University of Wisconsin–Superior Rebranding

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Connecting 200K Wisconsinites with childcare opportunities

Wisconsin Department of Workforce Development Force for Growth Campaign

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Connecting 52 times more people to trauma-informed resources

Resilient Wisconsin Trauma and Resilience Campaign

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Driving a 104% pace toward FTE student goals

Milwaukee Area Technical College Enrollment Campaign

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Generating a 400% increase in care manager prospect engagement

Council on Aging of Southwest Ohio Recruitment Strategy