Changing health outcomes starts with changing decisions.

Health decisions are rarely simple. They’re shaped by trust, access, culture, emotion, and lived experience—and they’re often made under pressure. KW2 helps public health organizations, nonprofits, foundations, and mission-driven brands communicate clearly in moments that directly affect people’s well-being.

Our health marketing work is grounded in research and behavioral insight, designed to move beyond awareness to influence real behavior change. From prevention and screening to treatment, recovery, and long-term care, we help organizations meet people where they are—with respect, clarity, and relevance—to improve outcomes at both the individual and community level.

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KW2’s experience can help you:

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Set new benchmarks

Use surveys, baseline data studies and analytics to gain consumer insights and see how far you’ve moved the world forward.

Marketing Research and Planning

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Be where behavior is

Understand when, where and how change happens—and then own that space with impactful communications.

Media Buying and Planning

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Design for community

Create a responsive, user-centric online experience that puts a premium on accessibility and community engagement.

Responsive Web Design

Driving a 45% increase in naloxone access in the Cleveland area

Cuyahoga County Naloxone Access Campaign

Explore our Work

Restoring public health pride through localized storytelling

ASTHO Closing the Distance Campaign
Generating a 400% increase in care manager prospect engagement

Council on Aging of Southwest Ohio Recruitment Strategy
Leading 21x more people to more resources about community health workers

Wisconsin Department of Health Services CHW Campaign
Proving the power of humanizing HIV care through two million views

Columbus Public Health Safe Space Video Campaign
Connecting 52 times more people to trauma-informed resources

Resilient Wisconsin Trauma and Resilience Campaign
Delivering a 129x increase in secure storage web traffic

Wisconsin Department of Health Services Suicide Prevention
Linking nicotine and teen anxiety with 280% more site visits

The Loop Tobacco Prevention Campaign
Increasing harm reduction services usage by nearly 45% in Butler County

Butler County Harm Reduction Campaign
Stabilizing child care across Wisconsin

DCF Child Care Grant Brand and Campaign Development
Raising up LGBTQIA+ voices—and at-home HIV testing by 98%

Columbus Public Health HIV Influencers Campaign
Slowing the spread of COVID-19 with a quick-change approach

Wisconsin Department of Health Services COVID-19 Prevention Campaign
Easing new parents past vaccine fears 1.8 million times

Wisconsin Immunization Program Plan to Protect Campaign