Media Buying and Planning

See higher returns with smarter media buying

Founded by two media buyers, KW2 values the difference between impressions and effectiveness. Our consumer-centric media planning approach marries context and creative, ensuring every customer interaction is a match for your customer’s desires—while taking advantage of the channels, tactics and customer journey moments with the highest return.

In paid search and social media, broadcast and print, our clients’ business goals inform every media move we make. The result? A/B tested digital advertising that outperforms industry standards. Negotiated media buys that are, on average, 20% lower than the going market price and include a 25% bump in added value. Plus on-demand tools and reporting you need to optimize ad performance in real time.


KW2's experience can help you:

Wield huge media buying power

What gives KW2 the power to command better pricing and ensure the smooth execution of your media plan?

  • 30+ years of experience
  • Solid vendor relationships
  • Weekly buy optimization

We're a Google Partner

Get planning, implementation and analysis from strategists certified in Google analytics, mobile, search and display advertising, video ads and mobile sites.

  • Certified experts
  • Google best practices
  • Exclusive Partner training events

Raise your return on ad spend

We measure, report and optimize to achieve the highest return on your ad spend, holding ourselves accountable for your buy’s success through reconciliation.

  • A/B and multivariate testing
  • Weekly campaign optimization
  • Custom media analytics dashboards
  • Attribution modeling