Google Analytics 4 (GA4) isn’t just another update—it’s a complete transformation that is designed to capture the modern user’s interaction across devices and platforms. This new tool enables marketers to make better data-drive decisions with its new cutting-edge features. But first, marketers must have an understanding of what evolved in the rollout of GA4.

During this hour-long webinar, KW2 UX strategists Austin and Madeline will share their expertise and dive into the new world of GA4 reporting. They will explore the following key areas:

1. An overview of GA4’s newest features
2. How to overcome initial hurdles in moving to GA4
3. Techniques to getting the most out of GA