Higher Education

Set your higher education marketing goals even higher

As our economy and workforce changes, the need to communicate your institution’s value—to your students and to the communities that surround you—has never been greater. As a seasoned higher education marketing agency, we understand the critical role postsecondary education plays in our future. Because we’ve played an important, ongoing role in helping colleges, universities, schools and programs engage new and returning students throughout our state and beyond.

KW2 offers our higher ed marketing partners a deep knowledge of higher education audiences and behaviors. Along the way, we’ve applied the rules of e-commerce to enrollment, recruited online learners, and made the case for community investment. We’ve also raised page views, lowered bounce rates, beat standard digital marketing conversion rates and improved Cost Per Click and Return on Ad Spend year over year.

From program initiatives to multi-campus systems, our proven integrated marketing and digital process scales to help you achieve your most ambitious business goals.

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Madison College Recruitment Campaign
Delivering a holistic strategy and 53% more applications 

Higher Education Work

We’re collaborating with the nation’s best higher education marketers

Over the last ten years, we’ve mastered the unique challenges of higher ed marketing by working with dozens of talented communications teams, on campus and off.

KW2’s experience can help you:

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Convert everywhere

Ensure your audiences can explore, apply, donate, enroll, register and study seamlessly, across platforms and devices.

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To enroll, engage

Cultivate prospects and alums alike with targeted, automated content that reflects their specific interests and needs.

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Drive traffic expertly

Get digital advertising buying power and support from one of 2017’s ten fastest growing Google Solutions Providers.