Generating excitement and 6,000 new applications

A survey of more than 500 users told us that prospective students were having a hard time imagining themselves on the Northwood degree path would lead them to a successful career. Meanwhile, current students needed smoothly integrated enrollment and course catalogue systems to make finding and registering for Northwood classes quick and easy.

Our revamped content strategy introduced a host of engaging new rich media experiences, including student success stories and videos, interactive quizzes and data visualizations. We also worked closely with the college’s technical partners to successfully optimize the site’s key conversion points—application, enrollment, course search and registration.

Northwood Technical College’s new research-driven, responsive site design has streamlined course registration and helped boost admissions—generating more than 7,600 new applications in the first 6 months alone. Site-wide event tracking and analytics are also up and running, revealing increased engagement, lower bounce rates and more admissions-bound clicks. Success experienced.