Boosting enrollment with an engaging new content strategy and site

Years of higher ed experience have taught us that applying to college can be an intimidating, frustrating experience for first-generation students and adult learners. Our user research confirmed it, along with a need for effortless wayfinding and clear-cut content. Implemented together, these website planning priorities could reassure anxious prospects and connect with the busy, career-focused students and business leaders Blackhawk has always served best.

KW2’s user experience design team delivered new and simplified content and a more efficient, prospect-friendly information architecture. We fully integrated course search capabilities to boost enrollment site-wide. And our responsive redesign and modern page layouts seamlessly complement the college’s fresh look and feel. Lastly, we implemented an easy-to-use CMS to help administrators keep the site updated.

Today’s blackhawk.edu offers visitors a mobile-friendly experience, streamlined content and straightforward navigation. Prospective students are finding the resources they need in fewer clicks than ever before, as evidenced by visitors’ efficient sessions on mobile devices and a dramatically lower bounce rate. Plus, KW2’s detailed personas—based on more than 70 user surveys and a user persona workshop—continue to help Blackhawk direct their own website planning and content development efforts.