KW2 developed a comprehensive campaign that tailored messaging to meet these prospects where they are: dreaming for their families, building new skills, and investing in their field. In just the first year and a half of partnership, KW2 supported a strong showing for FTEs in both summer and fall — and is currently pacing at 104% of the overall goal for the year. At an eight-year high, spring applications saw a 4% increase year-over-year and total FTEs jumped 7%. Paid media is a direct support for this uptick, delivering over 26MM impressions and seeing a near 200% increase in application clicks for only 20% of the cost.