Connecting Wisconsin voters to the info they need

Keeping up with elections and primaries, getting registered, finding your polling place—there’s a lot for voters to know. There are also a lot of very different voters. KW2’s recommendation, based on more than 3 decades of State of Wisconsin marketing experience, was simple: To effectively serve the entire state’s many diverse populations, everything about the MyVote Wisconsin brand identity and government web design needed to be straightforward, welcoming and highly accessible .

At myvote.wi.gov, task-focused navigation items and step-by-step prompts guide users through complex actions. And simple additions, like the ability to add election dates to your personal calendar, ease the way whether users are on a laptop or phone. Underneath the clean layout and easy-to-use tools, a robust database capable of parsing a state’s worth of secured, interconnected data—including voter records, election dates, polling locations and more—ensures every Wisconsin voter can get the personal, always-accurate information they need.

The site’s easy tools and mobile-friendly facelift were ready for the general election, handling record early voting numbers, more than 100,000 Election Day conversions, nearly 60,000 absentee ballot requests and 20,000 voter registrations without a hitch. And engagement remains high in 2020, with more than 3.6 million visitors and an average time on site of 5:17.