Baby names and logo designs: two things that have the power to evoke a passionate response among stakeholders and strangers from the Internet alike. That’s why, whether you’re brushing up an existing mark or crafting a new corporate identity from scratch, every logo project at KW2 starts with a one-on-one Design Intake workshop. It brings clients and our creative team together to discuss:

The Logo’s Job
Not just where your mark lives, but what it needs to accomplish. 

The Logo’s Story
The concepts, promises and characteristics that make your brand your brand. 

The Logo’s Ecosystem
A combination of your competitive set and your audience’s visual world. 

The Logo’s Elements
Any existing brand standards, equities or design details worth considering.