Welcome to KW2

KW2 has worked on thousands of projects to prevent and reduce tobacco use since 2001. Over the years, we’ve learned a few things. Like “one size fits all” communications are a waste of opportunity and budget. Nothing builds consensus—or motivates action—like a well-researched, evidence-based strategy. The most effective behavior change communications meet audiences where they are. And working together to empower communities and improve people’s lives is the best work there is.

From promoting smoke-free air policies and empowering teen activists to helping new mothers quit, KW2’s public health tobacco prevention work is among the nation’s most comprehensive—and effective. Take a closer look at how KW2 is helping government agencies and public sector organizations reach their goals.