KW2’s Higher Value for Higher Education webinar series was designed to help higher education marketers get the most value out of your best sources of free data: your site’s analytics. In Part II of this series, Simplifying Goal and Event Creation with Tag Manager, you’ll learn how to bring your measurement plan to life using Google Tag Manager and Analytics to set up goals and events, saving you time and streamlining your measurement and reporting efforts.

Our 45-minute webinar provides strategies for event creation and teaches you how to create those events using Google Tag Manager—no developer required. 

Higher Value for Higher Ed: Simplifying Goal and Event Creation with Tag Manager will provide you with:

• Strategies for setting up meaningful website events and a plan to create events across your site
• An overview of Tag Manager, a tool that makes it easy for non-developers to set and forget events for more meaningful Google Analytics reports
• Videos that show you how to create three common types of events based on real-world examples
• An overview of Google Analytics goals and how to create them based on events

This webinar is part of a three-part series designed to help four- and two-year universities and community and technical colleges get the most out of your website’s analytics and improve your marketing ROI. View Part I and Part III here: 

• Part I: Designing a Strategic Measurement Plan
• Part III: Calculating ROI and Understanding Value