Higher Value for Higher Education: Designing a Strategic Website Measurement Plan
KW2’s Higher Value for Higher Education webinar series was designed to help higher education marketers get the most value out of your best source of free data: your site’s analytics. In Part I of this series, Designing a Strategic Website Measurement Plan, you’ll learn how to create a measurement plan with a framework created specifically to accommodate higher education’s more tangible goals, like registrations and enrollments, and less tangible goals, like brand awareness and thought leadership.
Our 50-minute webinar provides strategies for overcoming the challenges unique to higher education and creating a higher education measurement plan that will help you understand and improve the ROI of your marketing efforts.
This webinar is part of a three-part series designed to help four- and two-year universities and community and technical colleges get the most out of your website’s analytics and improve your marketing ROI. View Part II and Part III here: