Designing a Strategic Website Measurement Plan

Higher Value for Higher Education: Designing a Strategic Website Measurement Plan

KW2’s Higher Value for Higher Education webinar series was designed to help higher education marketers get the most value out of your best source of free data: your site’s analytics. In Part I of this series, Designing a Strategic Website Measurement Plan, you’ll learn how to create a measurement plan with a framework created specifically to accommodate higher education’s more tangible goals, like registrations and enrollments, and less tangible goals, like brand awareness and thought leadership. 

Our 50-minute webinar provides strategies for overcoming the challenges unique to higher education and creating a higher education measurement plan that will help you understand and improve the ROI of your marketing efforts.

Higher Value for Higher Ed: Designing a Strategic Measurement Plan will help you:

  • Determine your school or program’s strategic objectives 
  • Align your stakeholders on what you need to measure
  • Identify macro and micro conversions  
  • Segment your website users to improve your marketing efforts and better understand which audiences convert for specific KPIs
  • Pull together your measurement strategies into an actionable higher education measurement plan

This webinar is part of a three-part series designed to help four- and two-year universities and community and technical colleges get the most out of your website’s analytics and improve your marketing ROI. View Part II and Part III here: