Watch Higher Value Analytics for B2B Marketers: A KW2 Webinar Series

Part I: Creating a Strategic Measurement Plan

In our webinar for B2B marketers, you’ll get strategies for overcoming measurement challenges unique to marketing products and services to other businesses and tips for designing a measurement plan that will help you understand the ROI of your marketing efforts.

Part II: Simplifying Goal and Event Creation with Tag Manager

In our webinar for B2B marketers, you’ll learn how to bring your measurement plan to life using Google Tag Manager and Analytics to set up Goals and Events, saving you time and streamlining your measurement and reporting efforts. 

Part III: Calculating ROI and Understanding Value

Part III is all about learning how to establish value for on-site actions, and calculating ROI based on your users' behavior. You'll learn how to see which audiences convert, what channels drive leads, and how to improve your marketing efforts.