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A free three-part video series for higher ed marketers on harnessing the power of analytics
Over the course of this three-part video series, our team will help you establish an analytics strategy, bring that strategy to life using tools like Google Tag Manager and Google Analytics and understand the ROI of your inbound and website marketing efforts.
Higher Value Analytics for Higher Ed Marketing
View one or all three webinars using the links below to learn how you can make the most of the data you already have: your website analytics.
Designing a Strategic Measurement Plan
In Part I, we’ll show you the importance of creating a measurement plan, and we’ll give you our template for doing so. You’ll come away knowing how to establish your Google Analytics strategy and how website actions drive your organization’s goals.
Simplifying Goal and Event Creation with Tag Manager
In Part II, you’ll learn how to bring your measurement plan to life using Google Tag Manager and Analytics to set up Goals and Events. You'll get a strategy to set up meaningful site events and how to create those events using Tag Manager, no developer required.
Calculating ROI and Understanding Value
Part III is all about learning how to establish value for on-site actions, and calculating ROI based on your users' behavior. You'll learn how to see which audiences convert, what channels drive enrollment and applications, and how to improve your marketing efforts.
