“I’ve got one job,” says Elizabeth, KW2’s empathetic and energetic Creative Director. “To make sure a brand’s spirit, story and strategy click so loudly, no audience can ignore it.” An experienced brand messaging strategist and Nielsen Norman Group certified UXer, Elizabeth uses her storytelling expertise to make complex ideas simple…and simply unforgettable.
Over the course of her career, Elizabeth has brainstormed and branded across a wide range of industries—from biotech and Big Ten schools to law firms, mobile apps, and government and public health agencies. She’s invented games, written lyrics for friendly rock stars, and crafted memorable moments for global brands like Huggies Pull-Ups, Lands' End and Berkshire Hathaway. She’s even turned an annual report into an award-winning coffee cup.
Before her life in advertising, Elizabeth was a newspaper reporter, an opera singer, an author of children’s picture books, and a zookeeper’s assistant. Only one of those is a lie.