Ben Hirby directs next-level brand experience

Ben’s unique vision, extensive experience, and leadership impressed us so much—we created a brand-new role to take full advantage of his talents. Ben has become KW2’s first VP of Brand Experience and will utilize his passion for innovation and systems thinking to bring strategic insights to user experience, brand strategy, and integrated campaigns. Previously, Ben spent 30 years in design and advertising, most recently leading Planet Propaganda teams as an owner and digital creative director. He spearheaded successful campaigns for big brands across the country, including Duluth Trading, Trek Bicycles, Target, and Organic Valley.