Public health campaigns possess the power to shift perceptions, raise awareness, and change behaviors. However, measuring the impact of these campaigns can pose significant challenges. At KW2, we understand the complexities of measuring outcomes in the public health sphere and are committed to providing you with invaluable insights. During this 45-minute webinar, KW2 experts Michelle Sweet and Josh Skowron share their expertise and showcase real-world examples of successful measurement programs. They explore five key strategies, including:

1. Pre-and-post campaign research

2. Relevancy with at-risk audiences

3. Media campaign metrics

4. Website metrics

5. Social listening