Boosting App Store traffic an appetizing 300%

Made for students and young professionals with busy lives, zero cooking skills and only 3 of the 14 required ingredients for Mu Shoo Pork, KW2 knew EatStreet could win over mobile-first food opportunists who want food that’s as easy as it is tasty.

With one finger and a few taps in the EatStreet app, you’ve got takeout. That’s easy. So KW2 built a lighthearted :30 story around that simple gesture—and a moment anyone who’s ever been hangry can relate to: standing at an empty fridge, delivering a hopeful prod or wary poke to limp leftovers while your stomach growls.

Our television spot sparked a 300% increase in App Store traffic, helping EatStreet achieve a year’s worth of visits in just 3 months.