Insight
In focus groups with business flyers, travel insurance veterans and rookies, we learned that modern travelers love being there, but they hate the hassle of getting there. To them, hassle-free travel insurance that lives on their phones, tracks flights, fixes problems automatically and pays out without paperwork sounded too good to be true. Their skepticism inspired Berkshire Hathaway Travel Protection’s airy look and brand messaging: It’s travel insurance. But it feels like magic.