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Director of Digital Tim Christian says:

“Look at users’ behavior and you’ll quickly see: the way we shop and the way we enroll can look a lot alike.”

EPD sells their courses and degrees online, so we planned the EPD site using e-commerce best practices to help move potentials along the path to enrollment. There are four ways we baked e-commerce into our layouts:

  • Tabbed course content
  • Custom product filtering
  • Easy add-to-calendar function
  • Responsive mobile view

All of these e-commerce tactics help make it easier for end users to understand EPD's offerings.