Seeding change in all the places people live, work, learn and play. It’s a social ecological framework for exploiting the interconnected relationships that help behaviors take root and spread—from family to neighbors, institutions, communities and the larger world. And the other way around, of course.

At KW2, we believe effective behavior change campaigns galvanize influencers and audiences across these divides. So we strengthen organizations’ change marketing ecosystems in four important ways, helping them:

• Understand key environments, attitudes and behaviors
• Connect segmented audiences of action and influence 
• Tailor messages that address needs and perceived barriers
• Maximize their best opportunities for education and change