Michelle Sweet leads big changes

Michelle has marketed almost everything in her 16+ years at Leo Burnett, GSD&M, Cramer-Krasselt and KW2. But early in her career, she drew one line she’s never regretted. “At my first job in advertising, I was given the chance to work on a giant brand: Marlboro. It was a hard choice. On the one hand, it's a young advertising professional's dream; big budgets, ‘the Marlboro Man,’ the opportunity for glamorous travel,” remembers Michelle. “On the other hand, my dad was a smoker and I always wanted him to quit. So, I declined. Now, as chance would have it, I work with Wisconsin's Tobacco Prevention and Control team. It's 100% the path I was meant to choose.”

The best practices she learned marketing globally-recognized consumer brands like Kellogg’s, Heinz, Famous Footwear and GNC now help this Account Supervisor take on an even tougher challenge: changing behaviors. Michelle is also adept at building consensus and navigating multilayered processes common to government agencies, nonprofits and community coalitions.